Digital Advertising in Japan

Overview 2023: Digital Advertising in Japan

Japan stands as the second-largest online advertising market in Asia, ranking just behind China. Projections for the year 2023 anticipate that the digital advertising revenue in Japan will surge to $25.5 billion.

The digital advertising landscape in Japan is primarily characterized by the prevalence of search and display advertising. Search advertising takes the lead, constituting more than half of the total digital ad expenditure in Japan, while display advertising contributes to around 30% of the overall spending.

Notable entities driving the Japanese digital advertising industry include major players like Yahoo! JAPAN and LINE.

Hibiscus offers extensive advertising solutions for Yahoo! JAPAN and LINE. Contact our team today to discover more about our services!

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